A La Carte

Design isn’t about getting it right the first time, it’s about recognizing what feels right and refining until it is right.

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

~ Scott Adams, Creator of Dilbert

Branding, Graphic Design, & Website Services for San Diego Businesses

Your vision deserves to be brought to life. As a dedicated freelance graphic designer and branding specialist in San Diego, I offer tailored services whether you’re starting small or refining what you already have. These standalone branding and design services let us focus on exactly what you need to connect with your local audience.

Looking for something more comprehensive? Take a look at my curated Design Packages packed with services at a discounted rate.

Custom Logo Design & Visual Branding

Let’s bring your vision to life with logo design San Diego businesses trust, creating visuals that reflect your story and connect with the customers you want to reach locally.

New Logo Design – Starting at $875

Timeline: 7-10 business days

Receive a custom-designed logo, built to act as the foundation for your brand identity. Each custom logo design includes:

A discovery session to discuss business goals and aesthetic preferences
2-3 Initial concepts to choose from
1 Primary logo + 1 variation (additional variations $150/ea.)

Variations

Once you’ve selected a final concept, I will create one or more of the following variations based on your business needs to allow for maximum flexibility:

Horizontal layout for tight vertical spaces
Vertical layout for tight horizontal spaces
Compressed or simplified version for smaller applications
Simple icon or favicon for smaller applications

Revisions

Your feedback is essential in fine-tuning the logo to your liking, so each new logo package includes:

2 rounds of concept revisions
1 round of refinement on the final selection and variations

Need more revisions? Additional rounds available at $75 per round.

What You’ll Receive

Files delivered in multiple formats for all digital and print applications:

Vector files (AI, PDF, EPS, SVG)
Web-ready files (JPG, PNG with white background, PNG with transparent background)

Logo Refresh & Vectorization (Existing Logo) – Starting at $425

Timeline: 3-5 business days

Perfect for businesses with existing logos needing a facelift. Whether you have a vectorized logo that needs some fine tuning, or you’re starting with a flat, blurry JPEG, each logo refresh includes:

A discovery session to discuss what changes or improvements you’d like to make
1 Primary logo + 1 variation (additional variations $150/ea.)

Variations

Once you’re happy with the look of your updated logo, I will create one or more of the following variations based on your business needs to allow for maximum flexibility:

Horizontal layout for tight vertical spaces
Vertical layout for tight horizontal spaces
Compressed or simplified version for smaller applications
Simple icon or favicon for smaller applications

Revisions

Your feedback is essential in fine-tuning the logo to your liking, so each logo refresh includes:

2 rounds of refinements on the final version and variations

Need more revisions? Additional rounds available at $75 per round.

What You’ll Receive

Files delivered in multiple formats for all digital and print applications:

Web-ready files (JPG, PNG with white background, PNG with transparent background)
Vector files (AI, PDF, EPS, SVG)

Brand Style Guide – Starting at $275

Timeline: 3-7 business days, depending on complexity

Your brand style guide ensures consistent presentation across all marketing materials and channels. The guide becomes more comprehensive with each package level.

What’s Included

Essentials

The foundation of your visual brand identity:

Logo usage specifications (minimum sizes, clear space)
Primary and secondary color palette with color codes (HEX, RGB, CMYK)
Typography details and basic usage guidelines

Expanded

Everything you need for consistent day-to-day application. Includes everything in Essentials plus:

Extended color palette with use recommendations
Typography hierarchy with specific size recommendations for headings and body text
Basic sample applications (based on your Marketing Assets selection)

Complete

Comprehensive guidance for consistent brand presentation in most contexts. Includes everything in Expanded plus:

Advanced typography pairing and spacing guidelines
Comprehensive sample applications for all marketing materials
Digital and print application examples showing your brand in real-world contexts

What You’ll Receive

PDF style guide document
Web-accessible style guide page added to your site (optional)

WordPress Website Design & Development Services

Custom solutions for where you are now with flexibility to grow as your business evolves. All WordPress services include a 14-Day Bug Fix Warranty with email support to address any early issues that arise.

WordPress Setup & Configuration – Starting at $895

Timeline: 5-7 business days

Whether you’re starting from scratch or launching a redesign, I’ll take care of setting up your WordPress website from the ground up. This includes:

Assistance with domain registration & hosting setup
Installation and setup of WordPress with your chosen theme
Configuration of core settings (site title, permalinks, timezone, etc.)
Creation of base pages (Home, About, Contact, etc.) and removal of default content
Installation & configuration of essential security, backup, and performance plugins

Premium plugins and/or themes may incur additional fees and will be discussed during our initial consultation.

Revisions

1 round of adjustments to general configuration based on your feedback

What You’ll Receive

Fully installed and configured WordPress site
Base pages set up and ready for design or content input
Essential plugins installed and configured
Security, backup and performance settings in place

New WordPress Page – Starting at $375 per page

Timeline: 3-5 business days first page (+1 business day each additional)

We’ll discuss the page addition you’d like to make to your site, and I will:

Create a wireframe mockup showing your content structure and flow
Build out your new custom page
Ensure the page is fully optimized for desktop, tablet, and mobile viewing
Includes installation and setup of plugins essential to page functionality

Premium plugins, stock assets, or complex layout requirements may incur additional fees and will be discussed during our initial consultation.

What Counts as a Page?

Standard pages such as Home, About, Services, Contact, Blog, Portfolio homepage, and individual service pages each count as one page.

Revisions

1 round of wireframe concept revisions before development
1 round of minor content adjustments after development

What You’ll Receive

An integrated, mobile-responsive page
Wireframe mockup (PDF)

SEO Essentials Setup – Starting at $325

Timeline: 1-2 business days

Set your site up with foundation-level optimization to ensure it meets basic search engine requirements.

What’s Included

Installation and configuration of free Yoast SEO or AIOSEO SEO plugin
Optimization of meta titles and descriptions for each page (3-5 pages)
Proper image alt text setup for accessibility and SEO
Basic site structure optimization
Recommendations for next steps

Additional Pages: $75 per page beyond the included 5 pages.

Analytics & Tracking Setup – Starting at $295

Timeline: 1-2 business days

Take advantage of Google’s powerful data tracking capabilities and get a deep understanding of how your visitors are finding you and what you can do to turn them into customers.

What’s Included

Google Analytics setup and configuration
Google Search Console setup and verification
Recommendations for next steps

WordPress Maintenance – $95/month

Service Schedule: Monthly (3-month minimum)

Perfect for small business websites with basic functionality. Keep your WordPress website secure, updated, and performing at its best with my proactive maintenance services.

What’s Included:

WordPress core, theme, and plugin updates
Weekly off-site backups
Monthly security scan
30 minutes of content updates/changes
Basic performance optimization
Monthly site health report

UX/UI Design

Professional design services that enhance user experience and interface aesthetics to create engaging, intuitive digital experiences.

Website Design – Starting at $1275

Timeline: 7-10 business days

Custom website interface design optimized for an intuitive user experience across desktop, tablet, and mobile devices, and designed according to your development constraints.

What’s Included:

Wireframing for site structure and user flow
Pixel-perfect visual design for 3 key website pages
Basic style guide for consistent design implementation
Design asset library for developer handoff

Additional Pages: $295 per page beyond the included 3 pages

Revisions

2 rounds of concept revisions
1 round of refinement on final designs

What You’ll Receive

An integrated, mobile-responsive page
Source design files (Figma or PSD)
Developer-ready assets
Style guide documentation (Figma, Adobe XD, or PDF)

Wireframing & Prototyping – Starting at $975

Timeline: 5-7 business days

Low to medium fidelity wireframes and interactive prototypes to validate your digital product concept before full-scale development.

What’s Included

Information architecture planning
Wireframes for up to 3 key screens/pages
Basic click-through prototype for user testing
Design specifications for developers

Additional Pages: $225 per page beyond the included 3 pages

Revisions

2 rounds of wireframe revisions
1 round of prototype refinement

What You’ll Receive

Wireframe source files (Figma or PSD)
Interactive prototype link (Figma)
Developer notes for implementation

Usability Audit – $475

Timeline: 3-5 business days

Comprehensive review of your existing website with actionable recommendations to improve user experience and conversion rates. Perfect for landing page optimization, conversion funnel optimization, and improving user engagement.

What’s Included

Heuristic evaluation based on UX best practices
User flow analysis and optimization
Content hierarchy assessment
Accessibility compliance review
Mobile responsiveness testing

What You’ll Receive

Detailed audit report with prioritized recommendations
Annotated screenshots highlighting problem areas
45-minute review session to discuss findings

Print & Digital Design

Designs that support your customer journey from hello to thank you, creating consistent touchpoints that build trust.

Print & Digital Assets – Starting at $125

Timeline: 3-7 business days, depending on complexity

Professional design for a wide range of marketing materials that support your customer journey and strengthen your brand presence.

Popular Marketing Assets

Business Cards

$175

Letterhead & Envelope

$175

Invoice / Estimate Template

$150

Flyer or One-pager

$225

Presentation Template

$275

Tri-fold Brochure

$325

Social Media Profile Graphics (per platform)

$145

Email Signature

$125

Custom Design Solutions

Need something not on this list? I create custom marketing assets for a variety of use cases including:

Product packaging and labels
Digital ads and banners
Event invitations and promotional materials
E-book and PDF document design
Menu design and promotional materials
And much more!

Contact me to discuss your specific marketing needs and receive a custom quote.

Revisions:

2 rounds of revisions per item

Need more revisions? Additional rounds available at $75 per round

What You’ll Receive

Print-ready files for physical items (PDF, EPS)
Digital files optimized for online use (PDF, JPG, PNG)
Source files you can edit (where applicable)
Basic usage guidelines for each delivered asset

Content Sourcing & Creation

Professional content development that combines human expertise with AI efficiency to help you connect with your audience without the frustration of starting from scratch.

Image Sourcing & Creation – Starting at $295

Timeline: 3-5 business days

Professional visual content sourcing and creation to enhance your brand’s visual storytelling across all platforms.

What’s Included:

Visual strategy consultation (30 minutes)
Curated selection of images aligned with your brand
Custom AI-generated imagery for unique visual needs
Comprehensive licensing guidance and documentation

Service Options:

Option 1: Image Curation & Research — $295

Research and selection of 10-15 free stock images/icons/illustrations
All images pre-vetted for commercial licensing
Organized asset library with metadata and usage recommendations

Add premium stock options research for $75 (purchase costs not included)

Option 2: AI-Assisted Image Creation — $325

Creation of 5-7 custom AI-generated images
Professional prompt engineering and image refinement
All images optimized for your specific usage needs
Full commercial usage rights included

Option 3: Complete Visual Package — $525

Combined services from Options 1 & 2
Integrated visual strategy document
Basic style guide for future image selection consistency

Premium Asset Handling (Choose One):

Consultation Only: I provide watermarked comps and direct purchase links for you to license directly ($0)
Purchase Management: I handle licensing on your behalf with separate reimbursement for actual costs (+ $25 admin fee)
All-Inclusive: Premium licenses included in package price (custom quote based on specific needs)

Revisions:

1 round of selection revisions

What You’ll Receive:

Complete digital asset library with organized files
Licensing documentation for all provided assets
Usage recommendations for each visual asset
Resource guide for future self-sourcing

AI-Assisted Copywriting – Starting at $275

Timeline: 3-5 business days

Professional content development leveraging AI technology combined with strategic guidance and expert refinement to create compelling copy tailored to your brand voice.

What’s Included:

Content strategy consultation (30 minutes)
Professional prompt engineering and AI management
Expert editing and refinement of AI-generated content
Brand voice alignment and consistency check

Service Options:

Website Copy Package (up to 5 pages) — $475
Blog Post Creation (1,000-1,500 words) — $275
Email Sequence (series of 3-5 emails) — $325
Product Descriptions (batch of 5-10) — $295
Social Media Content (batch of 14 posts) — $325

Revisions:

2 rounds of content revisions

Additional revisions available at $75 per round.

What You’ll Receive:

Polished, ready-to-publish content files
Content strategy recommendations document
Basic SEO optimization for relevant keywords
Style guidelines for maintaining a consistent voice in future content

All prices are subject to change without notice and are not binding to any party until confirmed in writing . Updated 05/09/2025

Not Sure Where to Start?

Schedule a free 30-minute consultation and we’ll craft a plan that makes sense for where you are right now, and where you want to go.

Book a Consultation

Just want to ask a question? Contact me