A La Carte
Design isn’t about getting it right the first time, it’s about recognizing what feels right and refining until it is right.
Branding, Graphic Design, & Website Services for San Diego Businesses
Your vision deserves to be brought to life. As a dedicated freelance graphic designer and branding specialist in San Diego, I offer tailored services whether you’re starting small or refining what you already have. These standalone branding and design services let us focus on exactly what you need to connect with your local audience.
Looking for something more comprehensive? Take a look at my curated Design Packages packed with services at a discounted rate.
Custom Logo Design & Visual Branding
Let’s bring your vision to life with logo design San Diego businesses trust, creating visuals that reflect your story and connect with the customers you want to reach locally.
New Logo Design – Starting at $875
Timeline: 7-10 business days
Receive a custom-designed logo, built to act as the foundation for your brand identity. Each custom logo design includes:
- A discovery session to discuss business goals and aesthetic preferences
- 2-3 Initial concepts to choose from
- 1 Primary logo + 1 variation (additional variations $150/ea.)
Variations
Once you’ve selected a final concept, I will create one or more of the following variations based on your business needs to allow for maximum flexibility:
- Horizontal layout for tight vertical spaces
- Vertical layout for tight horizontal spaces
- Compressed or simplified version for smaller applications
- Simple icon or favicon for smaller applications
Revisions
Your feedback is essential in fine-tuning the logo to your liking, so each new logo package includes:
- 2 rounds of concept revisions
- 1 round of refinement on the final selection and variations
Need more revisions? Additional rounds available at $75 per round.
What You’ll Receive
Files delivered in multiple formats for all digital and print applications:
- Vector files (AI, PDF, EPS, SVG)
- Web-ready files (JPG, PNG with white background, PNG with transparent background)
Logo Refresh & Vectorization (Existing Logo) – Starting at $425
Timeline: 3-5 business days
Perfect for businesses with existing logos needing a facelift. Whether you have a vectorized logo that needs some fine tuning, or you’re starting with a flat, blurry JPEG, each logo refresh includes:
- A discovery session to discuss what changes or improvements you’d like to make
- 1 Primary logo + 1 variation (additional variations $150/ea.)
Variations
Once you’re happy with the look of your updated logo, I will create one or more of the following variations based on your business needs to allow for maximum flexibility:
- Horizontal layout for tight vertical spaces
- Vertical layout for tight horizontal spaces
- Compressed or simplified version for smaller applications
- Simple icon or favicon for smaller applications
Revisions
Your feedback is essential in fine-tuning the logo to your liking, so each logo refresh includes:
- 2 rounds of refinements on the final version and variations
Need more revisions? Additional rounds available at $75 per round.
What You’ll Receive
Files delivered in multiple formats for all digital and print applications:
- Web-ready files (JPG, PNG with white background, PNG with transparent background)
- Vector files (AI, PDF, EPS, SVG)
Brand Style Guide – Starting at $275
Timeline: 3-7 business days, depending on complexity
Your brand style guide ensures consistent presentation across all marketing materials and channels. The guide becomes more comprehensive with each package level.
What’s Included
Essentials
The foundation of your visual brand identity:
- Logo usage specifications (minimum sizes, clear space)
- Primary and secondary color palette with color codes (HEX, RGB, CMYK)
- Typography details and basic usage guidelines
Expanded
Everything you need for consistent day-to-day application. Includes everything in Essentials plus:
- Extended color palette with use recommendations
- Typography hierarchy with specific size recommendations for headings and body text
- Basic sample applications (based on your Marketing Assets selection)
Complete
Comprehensive guidance for consistent brand presentation in most contexts. Includes everything in Expanded plus:
- Advanced typography pairing and spacing guidelines
- Comprehensive sample applications for all marketing materials
- Digital and print application examples showing your brand in real-world contexts
What You’ll Receive
- PDF style guide document
- Web-accessible style guide page added to your site (optional)
WordPress Website Design & Development Services
Custom solutions for where you are now with flexibility to grow as your business evolves. All WordPress services include a 14-Day Bug Fix Warranty with email support to address any early issues that arise.
WordPress Setup & Configuration – Starting at $895
Timeline: 5-7 business days
Whether you’re starting from scratch or launching a redesign, I’ll take care of setting up your WordPress website from the ground up. This includes:
- Assistance with domain registration & hosting setup
- Installation and setup of WordPress with your chosen theme
- Configuration of core settings (site title, permalinks, timezone, etc.)
- Creation of base pages (Home, About, Contact, etc.) and removal of default content
- Installation & configuration of essential security, backup, and performance plugins
Premium plugins and/or themes may incur additional fees and will be discussed during our initial consultation.
Revisions
- 1 round of adjustments to general configuration based on your feedback
What You’ll Receive
- Fully installed and configured WordPress site
- Base pages set up and ready for design or content input
- Essential plugins installed and configured
- Security, backup and performance settings in place
New WordPress Page – Starting at $375 per page
Timeline: 3-5 business days first page (+1 business day each additional)
We’ll discuss the page addition you’d like to make to your site, and I will:
- Create a wireframe mockup showing your content structure and flow
- Build out your new custom page
- Ensure the page is fully optimized for desktop, tablet, and mobile viewing
- Includes installation and setup of plugins essential to page functionality
Premium plugins, stock assets, or complex layout requirements may incur additional fees and will be discussed during our initial consultation.
What Counts as a Page?
Standard pages such as Home, About, Services, Contact, Blog, Portfolio homepage, and individual service pages each count as one page.
Revisions
- 1 round of wireframe concept revisions before development
- 1 round of minor content adjustments after development
What You’ll Receive
- An integrated, mobile-responsive page
- Wireframe mockup (PDF)
SEO Essentials Setup – Starting at $325
Timeline: 1-2 business days
Set your site up with foundation-level optimization to ensure it meets basic search engine requirements.
What’s Included
- Installation and configuration of free Yoast SEO or AIOSEO SEO plugin
- Optimization of meta titles and descriptions for each page (3-5 pages)
- Proper image alt text setup for accessibility and SEO
- Basic site structure optimization
- Recommendations for next steps
Additional Pages: $75 per page beyond the included 5 pages.
Analytics & Tracking Setup – Starting at $295
Timeline: 1-2 business days
Take advantage of Google’s powerful data tracking capabilities and get a deep understanding of how your visitors are finding you and what you can do to turn them into customers.
What’s Included
- Google Analytics setup and configuration
- Google Search Console setup and verification
- Recommendations for next steps
WordPress Maintenance – $95/month
Service Schedule: Monthly (3-month minimum)
Perfect for small business websites with basic functionality. Keep your WordPress website secure, updated, and performing at its best with my proactive maintenance services.
What’s Included:
- WordPress core, theme, and plugin updates
- Weekly off-site backups
- Monthly security scan
- 30 minutes of content updates/changes
- Basic performance optimization
- Monthly site health report
UX/UI Design
Professional design services that enhance user experience and interface aesthetics to create engaging, intuitive digital experiences.
Website Design – Starting at $1275
Timeline: 7-10 business days
Custom website interface design optimized for an intuitive user experience across desktop, tablet, and mobile devices, and designed according to your development constraints.
What’s Included:
- Wireframing for site structure and user flow
- Pixel-perfect visual design for 3 key website pages
- Basic style guide for consistent design implementation
- Design asset library for developer handoff
Additional Pages: $295 per page beyond the included 3 pages
Revisions
- 2 rounds of concept revisions
- 1 round of refinement on final designs
What You’ll Receive
- An integrated, mobile-responsive page
- Source design files (Figma or PSD)
- Developer-ready assets
- Style guide documentation (Figma, Adobe XD, or PDF)
Wireframing & Prototyping – Starting at $975
Timeline: 5-7 business days
Low to medium fidelity wireframes and interactive prototypes to validate your digital product concept before full-scale development.
What’s Included
- Information architecture planning
- Wireframes for up to 3 key screens/pages
- Basic click-through prototype for user testing
- Design specifications for developers
Additional Pages: $225 per page beyond the included 3 pages
Revisions
- 2 rounds of wireframe revisions
- 1 round of prototype refinement
What You’ll Receive
- Wireframe source files (Figma or PSD)
- Interactive prototype link (Figma)
- Developer notes for implementation
Usability Audit – $475
Timeline: 3-5 business days
Comprehensive review of your existing website with actionable recommendations to improve user experience and conversion rates. Perfect for landing page optimization, conversion funnel optimization, and improving user engagement.
What’s Included
- Heuristic evaluation based on UX best practices
- User flow analysis and optimization
- Content hierarchy assessment
- Accessibility compliance review
- Mobile responsiveness testing
What You’ll Receive
- Detailed audit report with prioritized recommendations
- Annotated screenshots highlighting problem areas
- 45-minute review session to discuss findings
Print & Digital Design
Designs that support your customer journey from hello to thank you, creating consistent touchpoints that build trust.
Print & Digital Assets – Starting at $125
Timeline: 3-7 business days, depending on complexity
Professional design for a wide range of marketing materials that support your customer journey and strengthen your brand presence.
Popular Marketing Assets
Business Cards
$175
Letterhead & Envelope
$175
Invoice / Estimate Template
$150
Flyer or One-pager
$225
Presentation Template
$275
Tri-fold Brochure
$325
Social Media Profile Graphics (per platform)
$145
Email Signature
$125
Custom Design Solutions
Need something not on this list? I create custom marketing assets for a variety of use cases including:
- Product packaging and labels
- Digital ads and banners
- Event invitations and promotional materials
- E-book and PDF document design
- Menu design and promotional materials
- And much more!
Contact me to discuss your specific marketing needs and receive a custom quote.
Revisions:
- 2 rounds of revisions per item
Need more revisions? Additional rounds available at $75 per round
What You’ll Receive
- Print-ready files for physical items (PDF, EPS)
- Digital files optimized for online use (PDF, JPG, PNG)
- Source files you can edit (where applicable)
- Basic usage guidelines for each delivered asset
Content Sourcing & Creation
Professional content development that combines human expertise with AI efficiency to help you connect with your audience without the frustration of starting from scratch.
Image Sourcing & Creation – Starting at $295
Timeline: 3-5 business days
Professional visual content sourcing and creation to enhance your brand’s visual storytelling across all platforms.
What’s Included:
- Visual strategy consultation (30 minutes)
- Curated selection of images aligned with your brand
- Custom AI-generated imagery for unique visual needs
- Comprehensive licensing guidance and documentation
Service Options:
Option 1: Image Curation & Research — $295
- Research and selection of 10-15 free stock images/icons/illustrations
- All images pre-vetted for commercial licensing
- Organized asset library with metadata and usage recommendations
Add premium stock options research for $75 (purchase costs not included)
Option 2: AI-Assisted Image Creation — $325
- Creation of 5-7 custom AI-generated images
- Professional prompt engineering and image refinement
- All images optimized for your specific usage needs
- Full commercial usage rights included
Option 3: Complete Visual Package — $525
- Combined services from Options 1 & 2
- Integrated visual strategy document
- Basic style guide for future image selection consistency
Premium Asset Handling (Choose One):
- Consultation Only: I provide watermarked comps and direct purchase links for you to license directly ($0)
- Purchase Management: I handle licensing on your behalf with separate reimbursement for actual costs (+ $25 admin fee)
- All-Inclusive: Premium licenses included in package price (custom quote based on specific needs)
Revisions:
- 1 round of selection revisions
What You’ll Receive:
- Complete digital asset library with organized files
- Licensing documentation for all provided assets
- Usage recommendations for each visual asset
- Resource guide for future self-sourcing
AI-Assisted Copywriting – Starting at $275
Timeline: 3-5 business days
Professional content development leveraging AI technology combined with strategic guidance and expert refinement to create compelling copy tailored to your brand voice.
What’s Included:
- Content strategy consultation (30 minutes)
- Professional prompt engineering and AI management
- Expert editing and refinement of AI-generated content
- Brand voice alignment and consistency check
Service Options:
- Website Copy Package (up to 5 pages) — $475
- Blog Post Creation (1,000-1,500 words) — $275
- Email Sequence (series of 3-5 emails) — $325
- Product Descriptions (batch of 5-10) — $295
- Social Media Content (batch of 14 posts) — $325
Revisions:
- 2 rounds of content revisions
Additional revisions available at $75 per round.
What You’ll Receive:
- Polished, ready-to-publish content files
- Content strategy recommendations document
- Basic SEO optimization for relevant keywords
- Style guidelines for maintaining a consistent voice in future content
All prices are subject to change without notice and are not binding to any party until confirmed in writing . Updated 05/09/2025
Not Sure Where to Start?
Schedule a free 30-minute consultation and we’ll craft a plan that makes sense for where you are right now, and where you want to go.
Just want to ask a question? Contact me
Single Social Media Template Set – Starting at $295
Timeline: 3-5 business days
Custom-designed templates that maintain your brand consistency across social platforms while allowing you to update the content easily.
No design experience required! Templates are created to be easily updated with basic computer skills.
What’s Included:
Platform Options
Revisions
Need more revisions? Additional rounds available at $50 per round.
What You’ll Receive