Packages

Included in all packages

After a discovery conversation about your business vision and aesthetic preferences, you’ll receive 2-3 concept directions to choose from. Your feedback will guide refinements to your selected concept.

Variations Included:

• Brand & Web Starter: 1 variation
• Business Growth: up to 2 variations
• Professional Presence: up to 3 variations

Once you’ve selected a final concept, I will create one or more of the following variations based on your business needs to allow for maximum flexibility:

• Horizontal for tight vertical layouts
• Vertical for tight horizontal layouts
• Compressed for smaller applications
• A simple icon or favicon for very small applications

Revisions

Your feedback is essential in fine tuning the logo to your liking, so each new logo package includes:

New Custom Logos

• 2 rounds of concept revisions
• 1 round of refinement on the final selection and variations

Existing Logo Revision

• 2 rounds of refinements

Need more revisions? Additional rounds available at $75 per round.

What You’ll Receive

 Files delivered in multiple formats for all digital and print applications:

• Vector files (AI, PDF, EPS, SVG)
• Web-ready files (JPG, PNG with white background, PNG with transparent background)

Included in all packages (varying page counts)

What Counts as a Page?

Standard pages like Home, About, Services, Contact, Blog, Portfolio homepage, and individual service pages each count as one page.

Need more pages? Additional pages can be added at $350 per page (Save $25!).

How it Works

• You provide content and imagery for each page
• I create a wireframe mockup showing your content structure and flow
• I select and customize a professional WordPress starter theme aligned with your brand
• Your site is built with mobile responsiveness and SEO best practices in mind

Need help with creating content or finding imagery? I offer AI-assisted copywriting services and image sourcing as an add-on.

Why I Use Starter Themes

• Faster loading: Lightweight code improves user experience and SEO
• More secure: Built to address common WordPress vulnerabilities
• Cost-effective: Reduces development time while maintaining quality
• Highly customizable: Tailored to your brand without the bloat of pre-made themes

Revisions

• 1 round of wireframe concept revisions before development
• 1 round of minor content adjustments after development

Need more revisions? Additional rounds available at $75 per round.

What You’ll Receive

• All pages are fully optimized for desktop, tablet, and mobile viewing
• Contact forms configured to your specifications
• Installation and setup of essential plugins (security, performance, SEO)
• Basic training on how to update your site content (30-minute session)
• 14-day bug fix warranty with email support to address any early issues

Ongoing Costs to Consider

• Domain registration (~$15/year, not included)
• Web hosting (~$100-300/year, not included)

Optional maintenance plan available. See Maintenance & Support

Included in all packages

Your brand style guide ensures consistent presentation across all marketing materials and channels. The guide becomes more comprehensive with each package level.

What’s Included

Brand & Web Starter

• Logo usage specifications (minimum sizes, clear space)
• Primary and secondary color palette with color codes (HEX, RGB, CMYK)
• Typography details and basic usage guidelines

Business Growth

Everything in Brand & Web Starter plus:

• Extended color palette with use recommendations
• Typography hierarchy with specific size recommendations for headings and body text
• Basic sample applications (based on your Marketing Assets selection)

Professional Presence

Everything in Business Growth plus:

• Advanced typography pairing and spacing guidelines
• Comprehensive sample applications for all marketing materials
• Digital and print application examples showing your brand in real-world contexts

What You’ll Receive

• PDF style guide document
• Web-accessible style guide page added to your site (optional)

Included in all packages (varying quantities)

Choose from the following marketing pieces based on your business needs:

• Business Cards
• Letterhead & Envelopes
• Flyers / One-pagers
• Brochures
• Invoices or Estimate Templates
• Postcards
• Presentation Templates
• Email Signatures
• Social Media Profile Graphics
• Custom pieces available upon request

How to Choose

During our kickoff call, we’ll discuss which marketing assets would best support your business goals. Not sure what you need? I’ll provide recommendations based on your business type and target audience.

Revisions

• 2 rounds of revisions per item

Need more revisions? Additional rounds available at $75 per round.

What You’ll Receive

• Print-ready files for physical items (PDF, EPS)
• Digital files optimized for online use (PDF, JPG, PNG)
• Source files you can edit (where applicable)

Included in all packages (varying quantities)

Custom-designed templates that maintain your brand consistency across social platforms while allowing you to easily update content yourself.

No design experience required! Templates are created to be easily updated with basic computer skills.

What’s Included

• Branded templates sized for your primary social platforms
• Easy-to-edit text fields and image placeholders
• Training on how to customize templates (15-minute session)

Platform Options

• Instagram (Feed & Stories)
• Facebook (Posts & Cover)
• LinkedIn (Posts & Banner)
• Twitter/X (Posts & Header)
• Pinterest (Pins)
• YouTube (Thumbnails & Banner)
• TikTok (Video Covers)

Revisions

• 1 round of revisions per template

Need more revisions? Additional rounds available at $50 per round.

What You’ll Receive

• Templates delivered in Canva or Figma (your preference)
• All templates accessible through a shared link for easy access
• Personalized 15-minute training session
• PDF guide with instructions for customization

Included in all packages (varying levels)

SEO Essentials (Brand & Web Starter)

Foundation-level optimization to ensure your site meets basic search engine requirements:

• Installation and configuration of free Yoast SEO or AIOSEO SEO plugin
• Optimization of meta titles and descriptions for each page
• Proper image alt text setup for accessibility and SEO
• Basic site structure optimization
• Google Analytics setup and configuration
• Google Search Console setup and verification

Enhanced SEO & Planning (Business Growth)

All Brand & Web Starter features plus:

• Collaborative keyword planning session
• Strategic keyword placement throughout your site content
• Content structure recommendations for SEO performance
• Implementation report with ongoing maintenance recommendations

Comprehensive SEO w/ Research & Keywords (Professional Presence)

All Business Growth features plus:

• Competitor keyword analysis
• In-depth keyword research and strategy development
• 30-day performance review and recommendations

SEO is An Ongoing Process

While these services establish a strong foundation, maintaining and improving your search rankings requires consistent effort. Learn about my ongoing maintenance package.

Included in Business Growth & Professional Presence packages (time varies)

In addition to bug fixes covered by your 14-day bug fix warranty, you’ll have direct access to me for quick questions and small tweaks as you begin using your new website and brand materials.

Time Allotted

• Business Growth: Up to 1.5 hours of support time
• Professional Presence: Up to 3 hours of support time

What’s Included

• Minor content adjustments
• WordPress and plugin updates
• Technical troubleshooting, including file or format issues
• Guidance on using your new digital assets effectively

What You’ll Receive

• Direct email/phone access during business hours
• 24-hour response time guaranteed

After Your Support Period: Once the support period has ended, ongoing maintenance and support options are available. View Maintenance & Support.