Concept Design
Branding Package & Website Design.
Balancing Sophistication and Coastal Ease.
For the Sundrift Coffee concept, I created a full branding package and responsive WordPress site designed for a premium quality coffee brand with a relaxed coastal Southern California vibe.
Services
- Logo Design & Branding
- Print & Digital Design
- Web & UX Design
- WordPress Development
Project Overview
Sundrift Coffee is a brand concept I created to answer a challenge many small coffee shops face: how do you stand out in a crowded market without losing the warmth and approachability that brings people in?
The vision was to capture Southern California’s coastal energy (relaxed, genuine, and welcoming) while elevating it with a premium look that reflects the craft behind every cup.
The Challenge
Specialty coffee shops often lean too far in one direction: overly polished and intimidating, or casual but forgettable. The goal with Sundrift was to strike a balance that was sophisticated enough to convey quality, yet approachable enough to feel like part of the neighborhood.
Premium design meets coastal ease, creating a brand people want to be part of.
The Approach
I started by exploring what makes a coastal coffee brand resonate with locals. Mood boards helped translate abstract values into a visual foundation. From there, I developed three logo concepts and color palettes before selecting the final combination: a warm, sunset-inspired palette paired with a logo that blended craftsmanship and coastal ease.
With the brand identity in place, I expanded into supporting assets: business cards, coffee cups, storefront signage, and social templates—ensuring every touchpoint felt consistent and inviting.
The Result
Sundrift’s brand identity shows how thoughtful design can turn a simple concept into a recognizable experience. The polished visuals convey quality and professionalism, while the relaxed coastal aesthetic ensures the brand still feels approachable and inviting.
Together, these choices create a consistent presence that attracts attention in a crowded market, builds customer trust, and encourages the kind of loyalty that keeps people coming back.
Explore the Website
To complete Sundrift’s brand package, I designed a fully responsive WordPress demo site that serves as both a digital storefront and a community hub. Built with small businesses in mind, the site highlights how design and functionality come together to create a seamless online experience.
More Case Studies
Brand Style Guide & Vector Logo. Building a Calm, Consistent Brand System. Your Best Days came to me with an idea and a desire to… View project
Product Design & Website. Turning Everyday Storage Into a Memorable Brand. Tidy Hero needed to stand out in a crowded market of craft storage containers.… View project
Concept Design Ecommerce Mobile App Design Designing a Smarter Way to Exchange Outdoor Gear. The challenge with the GearSwap concept was building trust and simplicity… View project
