Brand Style Guide & Vector Logo.
Building a Calm, Consistent Brand System.
Your Best Days came to me with an idea and a desire to evoke emotion. I delivered a vector logo and icon, an accessible type and color system, and a full brand guide that makes design execution simple and reliable.
Services
- Icon Design
- Logo Vectorization
- Visual Identity & Branding
- Style Guide Development
Project Overview
Your Best Days began with an AI-generated mood board and a rasterized logo, a spark of an idea in need of refinement. The goal was to transform that rough starting point into a cohesive, professional brand system with clear rules for logo usage, typography, color, and tone. The result is a visual identity that feels calm, trustworthy, and ready to put into practice.
The Challenge
The brand’s core message, “you are the agent of your own relief“, called for a visual system that was empowering and respectful. The challenge was to take loose design elements and evolve them into a scalable, accessible brand identity that works everywhere: app icons, websites, marketing, and customer communications.
Clarity and calm become a brand system that people can trust anywhere.
The Approach
Starting with the client’s mood board and a rough, raster logo, I developed a brand vibe document to capture the tone; steady, empowering, and reflective. From there, I vectorized the logo, created an icon variation for small-scale use, and established a typography system pairing Playfair with Nunito Sans for clarity and warmth. An earth-tone color palette was selected and tested for accessibility, then combined with clear guidelines for logo usage, type hierarchy, and spacing.
These elements came together in a brand guide designed to make the identity easy to apply across platforms.
The Result
The final system transformed an early idea into a polished brand identity. The vector logo and icon work seamlessly across contexts, the typography creates rhythm and readability, and the calming palette reinforces trust and accessibility.
By consolidating these rules into a practical style guide, Your Best Days gained a consistent identity that communicates professionalism and makes design execution straightforward for any team member.
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