Free Website Planning Questionnaire: Prepare for Your Web Design Project Like a Pro

Introduction

This comprehensive, fillable PDF website planning questionnaire will help you organize your thoughts, define your goals, and prepare essential assets before meeting with a web designer, helping you avoid costly miscommunication.

Why This Web Design Planning Template Works

Many website projects fall flat due to unclear expectations or misaligned goals between clients and designers.

This free website design brief template helps you:

• Clarify the goals you have for your website
• Think through your audience, functionality, and brand style
• Identify and prepare the assets you will need before starting your project
• Save time and money by avoiding miscommunication and changes later

What’s Inside This Web Design Onboarding Questionnaire

This comprehensive, printable, and fillable website project brief template includes questions and checklists to guide you through:

• Identifying and describing your business goals and target audience
• Communicating your visual preferences and branding direction
• Establishing your content needs and required functionality
• Thinking about budget and timeline considerations

How to Prepare to Meet with a Web Designer

1. Download the website planning questionnaire (PDF)
2. Fill out this pre-web design planning guide before meeting a designer or agency
3. Bring your completed website design brief template to your consultation
4. Use your answers to streamline the process and ensure you get accurate estimates

I use this web design onboarding questionnaire with my clients. It’s practical, free of fluff, and focused on getting you the results you want.

Essential Questions to Ask Before Hiring a Web Designer

Before you decide to hire a web designer for your small business website, consider asking the following questions. The answers they provide will help you determine whether or not they are the right designer for your project.

1. Find out if your designer is organized and professional by asking them, “What’s your design and development process?”
2. You can potentially avoid surprises and hidden costs by asking, “What exactly will you include in your quote?”
3. Learn how your designer plans to adapt to any changes you want to make to your website by asking, “How do you handle revisions and feedback?”
4. Prepare for the inevitable bugs and maintenance concerns that go along with owning a website by asking, “What support do you provide after launch?”
5. Uncover your designer’s approach to custom website design by asking, “How do you learn about my business and audience?”

For a full list of questions to ask along with explanations and tips, be sure to read 9 Questions to Ask Before Hiring a Web Designer (+ Free Questionnaire).