Product Design & Website.
Turning Everyday Storage Into a Memorable Brand.
Tidy Hero needed to stand out in a crowded market of craft storage containers. The challenge was turning a functional product into a brand customers could trust and enjoy. I designed a bold identity, product packaging, and a responsive website to create a superhero-inspired experience that builds loyalty.
Services
- Market Research
- Visual Identity & Branding
- Packaging Design
- Web & UX Design
- WordPress Development
Project Overview
Tidy Hero needed to stand out in the crowded market of craft storage containers. The goal was to transform a routine purchase into something fun, trustworthy, and memorable, building a brand customers could feel good about choosing again and again.
The Challenge
In a market full of nearly identical storage boxes, functionality alone wasn’t enough. Tidy Hero needed to appeal to parents, teachers, and casual jewelry makers while differentiating itself from the competition in a category where brand loyalty was almost nonexistant.
Even everyday products can feel extraordinary with the right brand story.
The Approach
I began with thorough market research, analyzing competitors, pricing, and reviews, then testing products in small batches to validate assumptions. From these insights, I shaped a brand identity that combined bold visuals with a playful, superhero-inspired voice.
The product line was developed to maximize value with bundled offerings, branded packaging, and inserts with discounts and warranty support. Detailed photography and clear, engaging copy elevated Tidy Hero above competitors selling “just another storage box.”
WordPress Development
Finally, I designed a responsive website that brought it all together (logo, colors, typography, messaging, and photography) ensuring a cohesive brand experience, and built it out in WordPress. The site served as a platform for customer interaction, including product registration and warranty support.
The Result
Tidy Hero transformed an everyday storage product into a brand with personality and trust. The bold logo, playful brand voice, and thoughtful packaging elevated the buying experience, while the responsive website reinforced credibility and ease of use. Together, these elements positioned Tidy Hero as more than just a product… it became a brand customers could enjoy and return to.
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